Outing douches crosses the line

I think Gawker - or its readers, rather - crossed the line into scary Big Brother herd mentality badness today. Exhibit A:


I-Banker Does Profession Proud, Is Titanic Douche

The post is funny, if a cheap shot. The comments start out hilarious as usual, and cross into scary territory towards the end. The commenters ID the guy, and go so far as to link to his retarded college photos on Facebook. I know that we're in a special moment as far as people understanding the trouble that their myspace/facebook/friendster profiles can get them into, but there seems to be no hesitation at all here for the circling sharks.

Is ruining lives what blogging is about? I'm getting worried.